![]() ![]() One of my old colleagues went so far as to call it an ‘insight engine'. The thinking rules that make the ‘machine' work provide an opportunity to use storylines to develop our strategies not just describe them.Īs you may know, a storyline is a tool for mapping your ideas, which can also be described as a thinking machine.As you may know, a storyline is a tool for mapping ideas, which can also be described as a ‘thinking machine'.Let me give you the high level story first and then explain by way of example. So, this week I will focus on how you can use a storyline rather than how you build one. It's about surfacing the ideas that we want to convey. Two of this week's coaching sessions shone a very bright light on how storylining is about much more than ‘putting words on a page'.
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